The state of Talent Attraction in the Oslo region
The challenge ahead for Oslo is to gain wider recognition as a preferred location – not only among prospective residents, but also among prospective students, entrepreneurs, innovators and investors. The recently launched “Oslo: State of the City" benchmarks how Oslo's doing from an 'outside-in' perspective.
Why are we focusing on talent attraction?
The competition between cities and regions to attract and retain talent will be no less post covid. The Oslo region is in need of competence across many business sectors. The pandemic has increased Oslo's visibility and attractiveness however it requires better and more collaboration, and a more distinct offer to the talent highlighting what we have to offer them.
The report points out that it is an opportunity for Oslo to appeal to sustainability-minded talent due to its position as a green and digital hybrid city. But there are however a few barrieres. Read about this and more about how well positioned Oslo is to the future of work, what people expect from cities in regards of work-life-balance post the pandemic, and what Oslo could strengthen in their profiling.
Let's hear from Morten King-Grubert, CEO of Future Place Leadership, and why he thinks its important to talk about Talent Attraction Read:
These are the main topics in "Oslo: State of the City 2021"
It is now six years since Oslo launched its brand strategy, and Oslo State of the City benchmarks how we are doing. It includes data from over 750 global indexes and rankings, collected and analyzed by the London based urban intelligence firm, The Business of Cities. The annual 'outside-in' review provides us with insight on how the world sees Oslo, and highlights our strengths and weaknesses.
- Opportunity - How recognised is Oslo as a region that is prosperous and open for business?
- Innovation - How is Oslo regarded for its capability to build companies and its access to specialist skills?
- People - How well is Oslo known for what it offers people in terms of health, lifestyle and warm welcome?
- Place - What is the day-to-day physical experience like in Oslo, of working, living and travelling in the region?
- Preparedness - How well is Oslo know for being ready and bold about the 21st century future?
and two special chapters
- Talent Attraction and Retention - made with support from Oslo Region Alliance.
- Beyond Digital - Is Oslo ready for the hybrid future
About Oslo: State of the City
- It is now six years since Oslo launched its brand strategy and Oslo State of the City is how we measure how we are doing.
- The benchmark includes data from over 750 global indexes and rankings, collected and analyzed by the London based urban intelligence firm, The Business of Cities. The annual 'outside-in' review provides us with insight on how the world sees Oslo, and highlights our strengths and weaknesses.
- Written by Dr. Tim Moonen (Managing Director), Jake Hunley (Head of Research) and Maria Lawrence (Associate).
- The report is owned by Oslo Business Region.
- The design and digital outlay is made by Metric.
- The special chapter on Talent Attraction is made by support from the Oslo Region Alliance.
- Thank you to Anne Lise Waal from Attensi and Morten King-Grubert from Future Place Leadership who addressed the report in two videos.
