The outside in perspective on Oslo - Oslo: State of the City 2021

Oslo State of the City 2021 01

Published by Oslo Business Region, 01 June 2021

The pandemic will continue to change how we live, work, and create in ways we can only imagine. Oslo’s annual benchmark, “Oslo: State of the City,” is more relevant than ever.

Why state of the city?

It is now six years since the Oslo region launched its brand strategy and since The Business of Cities began systematically benchmarking Oslo’s progress on the global stage. These annual ‘outside-in’ reviews provide a window into how the world sees Oslo, and how its strengths and reputation compare to other high-performing cities on the international stage.

The benchmark will take you about 60 minutes to read from A to Å. You can easily skip between the chapters to find what is relevant for you.

Hear the main author of the report, Dr. Tim Moonen's introduction and key findings from the report

“ Oslo's visibility in the benchmarks has increased significantly over the past year. In 2020-21, Oslo was the 33rd most visible city globally in benchmarks and comparative studies – a big jump from 48th the previous year. The region now appears in nearly half (46%) of all global studies. ”
– Oslo: State of the City 2021

Why does State of the City matter for Oslo after Covid-19?

  • To keep in mind the big picture and the long-term journey
  • To figure out what the post pandemic city needs to offer to be attractive and competitive
  • To see where Oslo stands out from the crowd, and if it is changing.
  • To reveal the depth of European and global competition
  • To see if the brand is catching up with the product
  • To spot new drivers of perceptions among talent and companies and citizens
“ The Oslo State of the City 2021 report gives us valuable insights into how the world sees Oslo and how its strengths compare to other high-performing cities. This is especially important rebuilding the economy after the pandemic. ”
– Vice Mayor for Business Development and Public Ownership at the City of Oslo, Victoria Marie Evensen

About Oslo: State of the City

  • The benchmark is systematically put together by The Business of Cities, which is a London based urban intelligence firm, and lead from Dr. Tim Moonen (Managing Director), Jake Hunley (Head of Research) and Maria Lawrence (Associate).
  • The report is owned by Oslo Business Region.
  • The design and digital outlay is made by Metric.
  • The special chapter is made by support from the Oslo Region Alliance.
  • Thank you to Anne Lise Waal from Attensi and Morten King-Grubert from Future Place Leadership who addressed the report in two videos.