Choose Europe – European cities and regions join forces to drive investment leadership in sustainable growth and regional resilience

Choose Europe Map with Oslo Barca

Published by Oslo Business Region, 10 October 2023

Gathered through a Memorandum of Understanding, the Investment and Promotion Agencies of fourteen European regions have committed themselves to building a long-term international collective project. We are all dedicated to attracting to our ecosystems, visionary companies and open-minded talent. We’re one, but we’re not the same.

A group of European investment promotion agencies are taking their collaboration to a new level in the “Choose Europe” project. In a world facing polarities and adversities, the mission of the Choose Europe project is to position Europe as the ideal location for international companies looking to achieve economic success and sustainable growth.

The public agencies have chosen to join forces in the competitive field of attracting foreign direct investment, be it green field and relocation projects or talents, believing that shared success positively benefits the entire European region. Investment promotion agencies in several European cities and regions have been collaborating over the past years to improve their best practices and share a collective path for responsible development on the European continent.

Emphasizing common values and differentiating specific assets to strengthen a prosperous European economic model is the objective of this informal group of European agencies that are committed to long-term cooperation. This collaboration has shared European values at its core: a human-centered model contributing to stability, sustainability and prosperity. It is the first time in the field of foreign direct investment (FDI) that competitors have joined forces for the greater good.

The network currently includes the metropolitan cities and regions of Amsterdam, Catalonia, Berlin, Copenhagen, Frankfurt, Helsinki, Lyon, Oslo, Paris, Riga, Stockholm, Vienna, Warsaw and Zurich.